Instagram

Thursday, October 31, 2013

Fashion Identity Ive Jerković za Dreft Fashion Week Zagreb







U susret Dreft Fashion Weeku Zagreb koji će se održati već tradicionano u Hypo centru od 20. do 23. studenog, prezentirana je najavna kampanja nazvana "Fashion Identity".
Nova kampanja samo je još jedna u nizu kampanja Dreft Fashion Weeka Zagreb koja modu prezentira kao igru, ali i kao važan aspekt svakodnevnog života. Upravo je situacija u koju je prelijepa Iva smještena, ta koja je, iako ne svakodnevna, vrlo životna i realna. U središtu kampanje su lepršava crvena haljina koja prezentira snagu i odlučnost žene te nestvarna ljepota žene u crvenom koja izvire iz njene osobnosti.

Tko je ustvari žena u crvenom? upitali smo direktoricu Dreft Fashion Weeka Zagreb, Sarah Josipović: "Serija fotografija "Fashion Identity" naglašava važnost mode i odjeće koja nam pomaže da u svakodnevnici nabacimo masku koju želimo i ostavimo dojam kakav želimo ostaviti, odigramo ulogu koju želimo odglumiti... ali željeli smo reći i da moda naglašava i važnost karaktera, stava i osobnosti, a upravo je to ono što simbolizira Iva. Ona predstavlja lijepu, snažnu i samouvjerenu ženu sa stavom, koja se ne boji nikoga i ničega na ovom svijetu, koja se veseli životu, diše ga punim plućima, zrači pozitivnom energijom i odlično se osjeća u svojoj koži. Iako odijevena u istu vatrenu crvenu haljinu, na policijskom line-upu, Iva je sve samo ne ista osoba. Njezina transformacija uz promjene make upa i frizure proizlazi upravo iz njenog karaktera, izražaja i osobnosti, ali i raspoloženja, jer to je ono što modu čini zanimljivom i drugačijom, mi sami. Bila u ulozi 1., 2., 3. ili 4. osumnjičene i podsjećala nas na nekoga, Iva uvijek ima svoj Fashion Identity."

Za fotografije kampanje bio je zadužen poznati modni fotograf Goran Matijašec, Ivine frizure potpisuje Renee Inglese za frizerski salon Renee, a make-up Kristina Atletić za Profokus.
Zanosna dugačka crvena haljina dizajnerice Kristine Burje za Krie design koja se pojavljuje na svim fotografijama sašivena je posebno za Ivu, a ultimativni nakit Zaks koji je krasi, mijenja se ovisno o njenom identitetu. Crvena lepršava haljina simbolizira osjetljivi odjevni predmet koji i ove sezone tretira Dreft - 100% osmišljen za očuvanje oblika.

Najdugovječniji i jedini internacionalni modni događaj u Hrvatskoj, Fashion Week Zagreb i Dreft nastavljaju svoje parnerstvo s kojim su se pozicionirali kao veliki prijatelji mode i dizajna te dobri domaćini mnogobrojnim svjetskim dizajnerima u Hrvatskoj.



Monday, October 28, 2013

Fall Must-Have - Givenchy’s Bambi Sweatshirt

 Every season there are always those memorable pieces that are seen everywhere from red carpets to magazine covers, and for fall, one of those designs is the Givenchy Bambi print sweatshirt. 

Check out Givenchy “Bambi” looks.



Model Daria Strokous covers the December issue of Vogue Japan in the Givenchy piece


Carine Roitfeld wore the look


Alexa Chung wore another Bambi print piece on a cover of Madame Figaro
Actress Amanda Seyfried starred in the label’s fall 2013 campaign, wearing the must-have piece



Actress Elle Fanning covered an issue of Miss Vogue Australia in the covetable piece



Fashion editor Anna Dello Russo wore the Givenchy look 


Lily Collins attended the spring 2014 show in the neoprene sweatshirt

One of Givenchy’s most standout pieces of the season is available for $1,375 at retailers like Net-a-Porter


From runway

Saturday, October 26, 2013

Hot Autumn

Little later friends will be along
And if you feel like joining the throng
Just might feel like singing autumn song
Just may feel like singing autumn song

Van Morrison - Autumn Song
 
 
 




Friday, October 25, 2013

A street celebration in Paris launched The Isabel Marant pour H&M Collection


Yesterday night, enthusiasts including Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-FrisbeyOlga Kurylenko, Alice Dellal,Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection. In a lively urban atmosphere catching Marant’s bohemian energy, the collection was presented in cinematic settings that mixed images, films and models. Live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang charged the atmosphere.

Yesterday’s event transported guests into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors. The collection, that includes her most iconic pieces from her career, was presented in a filmic way. Images, films and street casted models revealed the world of Isabel Marant. The city being integral to her style, Paris came as a natural choice to celebrate the collection being launched on November 14 in around 250 stores worldwide and online.

“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA," says Isabel Marant.

“I think it’s really cool when a high-end designer does a collaboration like this and makes their designs easily accessible to everyone. The pieces are awesome - and coveted. I know many people that will be waiting in line on the 14th, it’s exciting,” says January Jones.

“This is the second H&M collaboration that I’ve attended. I feel it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M - to make fashion that is not just beautiful and classy but also affordable,” says Freida Pinto.

“This street celebration was the perfect way to launch a collection that oozes the energy of cool Parisian style. It felt optimistic and real: a reflection of Isabel Marant’s knack for urban sophistication and bohemia. I think the collection for women, men and teen captures her spirit and I hope our customers are as excited as we are for the launch," says Margareta van den Bosch, Creative Advisor at H&M.